Control Geek

There's a great write up on the design company Thinkwell on The Theme Park Insider here.  Thinkwell has an impressive resume, and its CFO is my old friend François Bergeron.

An interesting quote from the Theme Park Insider piece:

"I think you can see the things out there that were driven by technology and not story," Warner said. "And I think that we people see them, they say, this doesn't make sense. As much as everyone like looking at a Kuka, the mechanical robot arm in a factory, you have to find a way to tell a story around it."

Hanna jumped back in: "Your interest wanes very quickly when your experience is based just on technology. It's gonna get old really, really fast. It's got to be based on a timeless experience."